By virtue of not requiring power or any other infrastructure, NFC tags are a quite attractive medium for content distribution. Unfortunately, this capability comes at the cost of flexibility when it comes to handling updates. Without any active electronics or network connectivity, an NFC tag has no way of changing its contents to reflect new content, which leaves you in the unpleasant situation of needing to send out a technician every time your advertising campaign changes or a new coupon is issued.
The TapTrack Tag Management Platform allays this limitation by provisioning a record onto the tag that directs users to the platform, allowing the platform to dynamically redirect the users according to how that tag has been configured in the cloud, which also allows real-time metrics on user engagement to be recorded. Features of the platform include:
- Real-time usage metrics
- Location-based metrics
- Dynamically updatable tag content
- Tags can be organized into different campaigns
- Plugin system for extended capabilities
- Export QR codes
- Batch tag editing
- For more information, please check out our sell sheet
Think the platform might be right for you? Register and give a free try!